Tone of voice strategy and website copywriting for Paddle Logger

Website copywriting & tone of voice for tracking app, Paddle Logger

Paddle Logger is an award-winning GPS tracking app for SUP and other paddle sports. Whilst their tech was spot-on, their previous brand copy was a little dry and not doing them justice.

Founders Dave and Lewis came to me to establish a strategy, a tone of voice and core brand messaging that felt much more authentic to them and relevant for their customers. Once we’d agreed on all of that, I got to work on rewriting the copy for their website (which now feels much more them!).

Take a look at Paddle Logger’s website (and read my copy!) here.